Marketing has developed into a revolutionary tool for businesses to widen their clientele and expand their platform. Various ad campaigns have gained fame throughout the years for their clever phrasing and iconic imagery. However, not all marketing ploys carried out by even the most experienced and long-standing businesses are applause-worthy. In fact, many are just downright sneaky!
From mislabeling to downsizing, some companies will do just about anything to bump up their profits. In fact, a common practice seen nowadays is “shrinkflation”, where the size of the product is quietly reduced or relabeled while the price remains the same or is even increased. Here are 14 such tricks used by companies to increase the sale of common household products and food items found in grocery stores.
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